социальные сети

The article considers the mechanisms of media corporations’ infl uence on the process of designing and coordinating political protests in the USA, France, China, Belarus, and the Russian Federation in the context of digital globalization. Methodological basis of the research consists of the methods of case study and comparative analysis. The authors study fi ve cases refl ecting the specifi cs of communication channels through which national digitalization scenarios of political protest are implemented and carry out comparative analysis based on the authors’ criteria.

The article tells about the study of online communities at Saratov State University. In the course of the study, a Python algorithm was developed to search for online communities according to certain criteria and a social graph was built, which was further transformed using a clustering algorithm. The obtained results of the study can be used to increase the recognition of the university in social networks, which will raise the prestige of the university and attract more applicants.

The article presents the reflection on the digital socialization. It is noted that the dynamics of actor socialization in the conditions of digitalization is due to information «challenges» that form a conscious desire to master social experience through online contexts, regardless the social actors` age.