клиповое мышление

The article explores how human thinking patterns and approaches are evolving in the digital age. Thanks to technologization and digitalization a large number of new opportunities, were acquired, but some of them have negative consequences, including: the development of “clip thinking”, the inability to conduct in-depth analysis of incoming information, and the emergence of false knowledge. It is important to understand that it aff ects the formation of worldviews, attitudes and values. Therefore, the study of such social transformations is very important.

The article is based on the material of applied research conducted among students of N. Novgorod, studying the political values of young people developing in the communicative space of social media, the role of network space in shaping the value picture of the world of youth, taking into account the logic of development and functioning of virtual space, its features and principles. The specifics of the impact of social media on the political consciousness (perception) of youth is analyzed, the methodological basis of which was the theory of social networks, P.

The article analyzes the structure of the university lecturer image consisting of basic competencies, a social status and professional competencies – didactic skills, conceptual training, and professional-Self.