The object of this research were representatives of so-called “digital” generation of Russian youth (people born in the fi rst decade of the 21st century), and the subject was media practices common among them. Despite the fact that within Russian scholarship, quite a lot of attention is traditionally paid to the problems of media consumption by young people, various aspects of political dimension of the formats of interaction with the media widely spread among young people are rarely in the focus of attention of scholars. In this regard, the goal of the study was to identify the features of media practices of “digital” generation of Russian youth and their infl uence on political consciousness of this social group. Empirical basis of the analysis was the results of surveys conducted in 2022–2024 by Russian Public Opinion Research Center, Public Opinion Foundation and Levada-Center (recognized as a foreign agent in Russia), as well as independently conducted by employees of the Department of Political Science, Saratov State University named after N. G. Chernyshevsky, online surveys and focus group interviews, during which several issues not covered by federal sociological services were clarifi ed. The article presents a brief overview of the latest research on the media practices of modern Russian youth, highlights the features and trends of media consumption by the “digital” generation, i.e. personalization of consumed content, priority of online forms of information dissemination, “situationality” and ritualization of news consumption, a high level of technical literacy of information consumers, an increase in the scale of digital escapism, multi-screen communication, etc. Specifi c practical recommendations are formulated on the possibilities of correcting media practices and transforming media consumption by young people in order to form more balanced and objective assessments of political reality.