new media

Transformation of Consumer Behavior in the Context of New Media Impact

The communicative possibilities of the modern digital society are fundamentally different from the previous times. Active integration of new media into all spheres of human life without exception changes everyday life, forms new behaviors and ways of self-organization. Under the influence of social media there is a significant transformation of consumer practices, stages of decision-making on purchasing. During a certain period of social development, consumption becomes the dominant social process that characterizes everyday life. It acquires new media reversals and opportunities.

The Impact of New Digital Technologies on Consumer Behavior: A Regional Perspective

The article analyzes various aspects of new digital technologies impact on consumer behavior. The necessity of sociological interpretation and understanding of digital reality as a large-scale socioeconomic phenomenon, and the search for social determinants of consumer behavior in these conditions are formulated. It is argued that digital technologies are promising tools for consumer behavior social construction.

The Social Nature of the Web-documentary in the Framework of the New Media

The article presents an analysis of the concept of the web-documentary in the age of online media. The authors considers significant changes in this area affected the social institutions such as film and media. The purpose of the article is the designation of the web documentary concepts boundaries and the selection of its specific characteristics and values in the society system. Considered in theory, reveal the impact of the changes in the media in the social processes of the Information Society.