средства массовой информации

The subject of this research is the transnationalization of mass communication as a phenomenon directly related to globalization. Based on the comparison of the views of different scientists, the author analyzes the place of the media and communications in modern society, in the transition of different social relations (economic, political) of the levels of competence of national States at the international, supranational level.

The main methods to counteract manipulative techniques used by mass media for political purposes are considered in this article. Among others, the author argues the necessity to compare information from different news sources, to check credibility of the facts conveyed by journalists, and to evaluate the extent to which a story is balanced.

В статье рассматриваются различные точки пересечения медий- ной грамотности и политической культуры. Насколько важно уме- ние человека ориентироваться в окружающих его потоках инфор- мации в контексте формирования интереса к политике и доверия к массмедиа? Каким образом медийная грамотность влияет на политическую культуру? Как все это отражается на характере по- литической системы конкретной страны? Автор пытается найти ответы на данные вопросы и анализирует результаты связанных с этим социологических опросов Фонда «Общественное мнение». 

The article contains results of regional media landscape analysis conducted through the lens of political resource potential of mass media in modern Russia. Having defined the key elements of political resource potential, the authors assess ability of the State tele- and radio company “Saratov” to affect regional political process. An inference is made that, compared with non-governmental mass media, media outlets comprising the aforementioned holding company, as a rule, have greater potential for political influence.