The study the problem of social intolerance is especially important because its manifestations inspiring the social confl icts in the modern world of global informatization considerably expand the speed of distribution of destructive social processes. The results of the research in the form of the content analysis, covering two chronological pieces are analyzed: 2018–2019 and 2023–2024. Every period was investigated in the course of two stages. The fi rst stage, quantitative, was devoted to studying the frequency of use of the concept "social intolerance" and its coherence with intolerance indicators in federal media (websites of the news agencies, identical for each time span, and the newspaper of the federal and regional level), quantity of sources – 223. The results show that temporarily the attention to the phenomena and processes of public life marked by social intolerance decreases that can testify also the reduction of these phenomena and processes. The second stage of the content analysis, in its qualitative prospect, was directed to understanding of the studied phenomena; the identification of interrelations and processes between the phenomena; the coverage of the set and complexity of elements of the phenomenon of social intolerance in Russian media at the specifi ed periods of time. The social intolerance is most often shown not to specifi c social groups, and to the negative phenomena of public life. The hostility to specifi c social communities in media is reflected in overwhelming quantity of cases in relation to the representatives of other nationality or religion and authorities, other "socially not accepted" groups are mentioned in the press and the news websites almost 10 times less.