The article presents the results of the study that included the materials of two authors’ social polls (Nizhny Novgorod, 2020, n = 560) and the data on the search queries of Internet users from the WordStat service from “Yandex” company. The main research is dedicated to assessing technologies for influencing the socio-political activity of young people. Modern Russian society switches to the information type, which is characterized by the growing influence of new forms of communication technologies in various spheres of social life and strengthening of the ingrowth of such technologies into people’s lives. The number of Internet users grows every year, half of the users are representatives of the younger generation. In such conditions, the phenomenon of the Internet acquires particular importance as an interactive platform for mass communication and influence on political processes, which makes the study of new digital technologies for working with youth so relevant. The article describes and classifies modern technologies for promoting socio-political content in social networks popular among young people: selfactualization (hype and trend), self-expansion (autoposting), self-institutionalization (funnel).