The article is dedicated to the analysis of the of modern Russian youth labor behavior specifics, namely: focus on the meaning and content of professional activity; desire for self-realization; the growing demand for social guarantees of labor provided by law; the importance of the fi nancial component; the importance of fair job evaluation; special requirements for the team, which should be based on a partnership type of relationship and be a set of friendly relations. Particular attention is paid to the diff erence between young people and the previous generation in the fi eld of attitudes towards money. Young people tend to quickly spend what they earn on pleasure in its various manifestations, which is largely dictated by the trends of the consumer society, where public opinion has undergone a transformation, within which it has ceased to be condemned to want to be saturated with all possible goods, services and travel. A generalized description of such a phenomenon as instant culture, erasing and forming the traditional hierarchical boundaries of a professional career and forms the attitude “here and now, everything at once” is given. In this regard, young people are extremely unhappy when they do not see the quick results of their work. The essence and the reasons for the career trend “quiet quitting” when an employee is limited to performing only his direct duties stipulated by the employment contract, are revealed. The main content of the article presents the expertise aff ecting the relevant subject area, and the results of sociological surveys of the All-Russian Center for the Study of Public Opinion, as well as data from other studies. The article may be useful for employers, human resource managers, specialists in the research fi eld on the attitude of modern youth to professional activities.