Scientific section. Politology

The article considers the problem of interpretation of the theory of Novorossia within the Crimean social and humanitarian discourses. Opinions of the researchers have been presented. It was shown that the Crimean scholars were able to derive a number of important provisions that are relevant to the theory. They explored the specifics of the study of the space of Novorossia, suggesting the interpretation of its borders.

The configuration of the electoral arena of political participation indicates the presence of significant problems in its functioning, among which are the following. Firstly, in Russian society, there was a classification of only one electoral practice — voting, while only a limited number of people mastered other political actions important for the development of this arena. Secondly, there is an ambivalence of ideas about the functionality of elections, which negatively affects the basic trust in this institution.

The article deals with the problems of legislative regulation of political and organically integrated advertising, as well as the balance between political advertising, electoral campaigning, campaigning on referendum, and social advertising. It is concluded that there is a need for the adoption of a new law “On political advertising”, which extends the principles of integrity and reliability used for commercial advertising for political advertising, as well as fixes other restrictions for it acting for standard forms of advertising.

The problem of forming the image of a political leader using digital media technologies is, no doubt, urgent. The development of digital technologies and creation of new technological methods of political activity on their basis is happening so rapidly that researchers simply do not have time to comprehend the processes taking place. In this regard, any research that addresses this issue in a particular area is of great importance.